Today, the #DiversityinLingerie campaign hits the boob blogosphere. Have you seen it? The idea behind #DiversityinLingerie is to encourage lingerie designers and retailers to feature women of all types in ad campaigns: women of color, older women, women with disabilities, women with tattoos, women with scars/stretch marks or women with the body types that differ from “ideal”.
As with the Modesty Panel, diversity in lingerie means something different to everyone – with the underlying idea that our differences are good things. So why did I participate and what do I want to say to designers and retailers through #DiversityinLingerie?
Well, I’d like to see more women my size (that’s “straight” sizes XL, XXL or 14-16) represented in your ads. And while I don’t really expect the gorgeous models you’d choose to look like me, my hope is by including models who resemble me in size, you’d design and manufacture more styles in my size for those gorgeous models in your ad campaigns – and the end result would be to successfully encourage retailers to stock more variety and quantity of upper sizes in stores.
Because, quite honestly, if you don’t make it and retailers don’t stock it…I can’t buy it.
So, there it is…my hope for trickle-down diversity.
What do you think? Do you think there should be more diversity in lingerie advertising? Do you feel you are represented in the ads you see?
If you want to join the #DiversityinLingerie campaign, take a picture of yourself (can be with or without your face, in lingerie or clothes- whatever you feel comfortable with!) and somehow fit in the hashtag #DiversityInLingerie. You’re welcome to either post it on twitter with the hashtag or email Braless in Brasil, who will put it up in a post on her blog.
Women of ALL walks of life and appearance are invited to join in. By participating you can show the lingerie industry that, yes, you’d buy lingerie from a diverse group of models, not just the ones currently shown. The campaign wants to be clear that this is nothing against the body types currently shown and we don’t want to get into a “real women” debate. We’re all real women. We just want a bigger pool of models so that ALL women can see someone like them and say “hey, she looks like me and that bra looks awesome on her, it could look awesome on me too!”.
For further reading on this topic see:
Other bloggers who are joining the #DiversityinLingerie campaign:
As always, I welcome (and hope for) input from my readers and fellow boob bloggers! Please comment on this post or drop me a line at info[at]widecurves.com.